SEO & Online Marketing Presentation Resources
I have presented to quite a number of groups, workshops and classes in the past few weeks on the subjects of Online Marketing, Keyword Research, Web Analytics, SEO, and Search in general, so thought it appropriate to include my resources and related links and information in a post for those who may be interested in taking things further, learning more or doing some of their own research;
A small update on Local Business Listings – A recent update means that there is now a way that Google allows a ‘service area’ to be shown for an entry – That would be a far more honest way to appear in multiple locations for your business terms. There is a support article at Google here;
And here is the resources list, with links to the various tools I mentioned through some of my presentations and workshops;
Keyword Tools;
Google Trends
Google AdWords Keyword Tool - (be aware that the search volumes they show are designed to sell their AdWords product, and are often ambitious!
Google Analytics
Google Services;
Google Local Business Listings
Google Shopping Inclusion (requires product feed)
Google News Inclusion
Blogs and Resources;
Google Webmaster Central Blog
Matt Cutts – Google Employee
SeoMoz – Great quality SEO community